Paper Ephemera:

Magazine interior advertising design has involved some of America's top illustrators. Rockwell, Parrish and Erte were just a few. Illustrated advertising dominated the magazines until the late 1950's when photographs became a more popular medium. These ads from the past, enchant us with their nostalgic design and offer a detailed chronicle of earlier generations. Advertising (whether we love-it-or-hate-it) is such an all-encompassing trait of American life that the 20th century cannot be fully studied without it.

The delicate pieces of paper, called tear sheets, are carefully removed from their original magazines and stored in a temperature-controlled environment, away from light. After being enclosed in archival plastic sheeting they are supported between sturdy cardboard and shipped off to their new homes to make unique and genuine, historical focal points in any room.